マレーシア・ニュース

エア・アジア、欧州市場に参入

エア・アジアが欧州サッカー市場に参入する。約４億３千万円の巨費を投じてイギリスのビッククラブチーム、マンチェスターユナイテッドのスポンサー契約を獲得した。エア・アジアの航空機にもロゴがプリントされることになり、同機はレッド・デビルと呼ばれることになる。また、エア・アジアのロゴは同チームのホームグランドの電光掲示板に登場する。昨日（7/22）香港で調印式が行われた。エア・アジア代表のダトゥック・トニー・フェルナンド氏は「マンチェスター・ユナイテッドは高品質と情熱を表し、我が社のイメージと合致する」と語った。

[ 7月24日　15：23　ＭＣＳ]

ニュース・ソース

AirAsia turns into a Davil

NOW AirAsia are flying high in the English football market.
After the plan to be linked with Everton fell through , AirAsia finally made the breakthrough when English Premiership giants Manchester United announced a one-year deal with the budget airline.
In a deal that could be worth up to RM14 million , Air Asia Manchester United merchandise and paint at least one of their aircraft with images of the English Premier League club's logo and players.The plane will be called the Red Devil.
AirAsia's logo will also be displayed on the digital "A"boards at Old Trafford,the home of the Red Devils.
The deal was sealed yesterday in Hong Kong.
AirAsia group chief executive Datuk Tony Fernandes and his Manchester United counterpart David Gill signed the agreement,witnessed by Sir Bobby Charlton.
"Manchester United stand for quality and passion and that is exactly what we stand for ,"said Fernandes.
"With this deal,we will be able to promote AirAsia in Britain and Europe.
"We want them to know that they can come to Asia and fly to three or four countries for the same price as a ticket to Spain."
Meanwhile ,four lucky winners of the "Manchester United Asia Tour"contest walked away with a four-day-three night experience in Hong Kong,and all it took was just an SMS to answer simple questions on their favourite team.
The winners are Nazman Fariz Mohd Noh,Mohd Asmawi Johar,Wendy Loke and Mohd Nazli Mohd Nordin.
Held exclusively for Astro subscribers,the contest offered each grand prize winner economy class return tickets to Hong Kong for two,sponsored by One World Luxury Holidays , as well as two match tickets and hotel accommodation for three nights,courtesy of Goal TV.

[The Malay Mail 23/7/2005]